Ms. Nguyen Ngoc HuyenChairwoman - Founder
Back to the moment when Ngoc Huyen created Mia Fruit, it was at the end of 2012, we didn’t have the concept of clean food or clean fruit. At that time, Ngoc Huyen saw her mother buy fruit at the market or at the supermarket, but the quality of the fruit was often uneven. Stemming from the desire to “eat clean and live healthy” for herself and her family, Ngoc Huyen began to rethink the core of the problem: I actively go looking for clean fruit, not waiting for fruit to come near me. From that thought, the first-year student embarked on the journey of trading high-end imported fruits with a small capital and a single employee. Ngoc Huyen’s goal is to share her delicate choice with more people, the first customer segment that Mia Fruit chooses is the elite - those who are especially interested in health and beauty.
Not only importing and supplying grade A fruit to users, Mia Fruit is also the first unit to sell fruit in the form of online, also the first unit to decorate fruit into high-class gift boxes, luxurious. Thanks to the foresight and bravery leading the trend, the Mia Group is increasingly upgrading the Vietnamese Fruit’s brand in the market. Aspirations to share good things with you Consumers do not stop there, Ngoc Huyen also wants to raise the value of domestic fruit like the way the Japanese are applying. The Japanese keep the most quintessential food for their people, the Vietnamese will do the same. That is the destination of Mia Fruit.